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Creative strategy in advertising / A. Jerome Jewler, Bonnie L. Drewniany.

By: Contributor(s): Material type: TextTextPublication details: Belmont, CA : Wadsworth, c2001.Edition: 7th edDescription: xiv, 312 p. : ill. ; 26 cmISBN:
  • 053455783X
Subject(s): DDC classification:
  • 659.13/2 21
LOC classification:
  • HF5825 .J46 2001
Online resources:
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Item type Current library Call number Status Barcode
L L Maasai Mara University Library -Main Campus HF5825 .J46 2001 (Browse shelf(Opens below)) Available 17026820

Includes bibliographical references (p. 295-299) and index.

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