Corporate communication : a guide to theory and practice / Joep Cornelissen.
Material type:
TextPublisher: Thousand Oaks : SAGE, 2020Edition: SixthDescription: pages cmContent type: - text
- unmediated
- volume
- 9781526491978
- 9781526491985
| Item type | Current library | Call number | Status | Barcode | |
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Maasai Mara University Library -Main Campus | HD30.3 .C667 2020 (Browse shelf(Opens below)) | Available | 23039088 | |
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Maasai Mara University Library -Main Campus | HD30.3 .C667 2020 (Browse shelf(Opens below)) | Available | 21038689 |
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| HD30.28 .T53 2008 Crafting and executing strategy : the quest for competitive advantage : concepts and cases / | HD30.28.T543 2006 Strategy : | HD30.28.Y68 2014 Introduction to strategic management/ | HD30.3 .C667 2020 Corporate communication : a guide to theory and practice / | HD30.3 .M55 2015 Organizational communication : approaches and processes / | HD30.3 .M55 2015 Organizational communication : approaches and processes / | HD30.3 .M55 2015 Organizational communication : approaches and processes / |
"The latest edition of Corporate Communication has been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics like CEO activism and corporate character. It remains essential reading for students studying Corporate Comms as well as Organizational , Strategic , PR and Marketing Communications"-- Provided by publisher.
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