TY  - BOOK
AU  - Cannon Joseph P. 
AU  - ^d20120327 11:48:54^oanne
TI  - _Basic Marketing: : A Global-managerial Approach
SN  - 9780071101103
AV  - HF 5415 .13 .M369 2008  
PY  - 2008///
CY  - New York
PB  - McGraw Hill, 
KW  - _Marketing
N1  - Includes Index
ER  -