Shimp A. Terence <br/><br/>
Advertising and promotion An imc Approach / 
Shimp A. Terence. 
 - India :  South-Western,   2008.  
<br/><br/> Includes index  
<br/><br/><label>ISBN: </label>9.7881315039e+012 
<br/><br/><label>Subjects--Topical Terms: </label><br/>_Avertising 
<br/><br/><label>LC Class. No.: </label>HF5415.123.S54 2008