TY  - BOOK
AU  - Shimp A. Terence
AU  - ^d20110127 12:07:29^okorir
TI  -  Advertising and promotion An imc Approach
SN  - 9.7881315039e+012
AV  - HF5415.123.S54 2008  
PY  - 2008///.
CY  - India
PB  - South-Western, 
KW  - _Avertising
N1  - Includes index
ER  -