TY - BOOK AU - Shimp A. Terence AU - ^d20110127 12:07:29^okorir TI - Advertising and promotion An imc Approach SN - 9.7881315039e+012 AV - HF5415.123.S54 2008 PY - 2008///. CY - India PB - South-Western, KW - _Avertising N1 - Includes index ER -