TY  - BOOK
AU  - Perreault, William D.
AU  - McCarthy Jerome E. 
TI  - Essentials of marketing :  : a global-managerial approach
SN  - 72464208
AV  - HF5415 .M378 2003 
PY  - 2003///.
CY  - New York : 
PB  - McGraw Hill, 
KW  - Marketing
N1  - Includes index; Includes index
ER  -