Perreault, William D. <br/><br/>
Basic Marketing :    a global-managerial approach / 
William D. Perreault. 
 - Chicago :  Irwin,   2005. 
 - xxvi, 833 p. :   ill. ;  
<br/><br/> include index   include index  
<br/><br/><label>ISBN: </label>256139903 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management 
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .M369 2005