TY  - BOOK
AU  - Perreault, William D.
AU  - Mc clarthy Jerome 
TI  - Basic Marketing :  : a global-managerial approach 
SN  - 256139903
AV  - HF5415.13 .M369 2005
PY  - 2005///
CY  - Chicago
PB  - Irwin, 
KW  - Marketing management
N1  - include index; include index
ER  -