Exploring Marketing research / 
William G Zikmund.  
 - USA :  The dryden press,   2000.  
 - xxxiii, 813 p. :   ill. ; 
<br/><br/> Includes index  
<br/><br/><label>ISBN: </label>30262186 
<br/><br/><label>Subjects--Topical Terms: </label><br/>_Marketing reseach 
<br/><br/><label>LC Class. No.: </label>HF 5415.2.Z54 2000