Fundamentals of Marketing /  
William J. Stanton. 
 - New York :   McGraw-Hill,   1978.  
 - xvii, 636 p. : 
<br/><br/> Includes index  
<br/><br/><label>ISBN: </label>70608814 
<br/><br/><label>Subjects--Topical Terms: </label><br/>_Marketing 
<br/><br/><label>LC Class. No.: </label>HF 5415 .S745 1978