TY  - BOOK
AU  - Belk,Russell W.
TI  - Handbook of qualitative research methods in marketing
SN  - 1845421000 (hardcover)
AV  - HF5415.2 .H288 2006
U1  - 658.8/3 22
PY  - 2006///
CY  - Cheltenham, UK, Northampton, MA
PB  - Edward Elgar
KW  - Marketing research
KW  - Methodology
KW  - Consumers
KW  - Research
KW  - Qualitative research
N1  - Includes bibliographical references and index; History of qualitative research methods in marketing; Sidney J. Levy --; Breaking new ground : developing grounded theories in marketing and consumer behavior; Eileen Fischer and Cele C. Otnes --; The semiotic paradigm on meaning in the marketplace; David Glen Mick and Laura R. Oswald --; Rethinking the critical imagination; Jeff B. Murray and Julie L. Ozanne --; Qualitative research in advertising : twenty years in revolution; Linda M. Scott --; Qualitative historical research in marketing; Terrence H. Witkowski and D.G. Brian Jones --; Researching the cultures of brands; Anders Bengtsson and Jacob Ostberg --; Researching brands ethnographically : an interpretive community approach; Steven M. Kates --; Making contexts matter : selecting research contexts for theoretical insights; Eric Arnould, Linda Price and Risto Moisio --; Netnography 2.0; Robert V. Kozinets --; Let's pretend : projective methods reconsidered; Dennis W. Rook --; Stories : how they are used and produced in market(ing) research; Gillian C. Hopkinson and Margaret K. Hogg --; The extended case method in consumer research; Steven M. Kates --; Unpacking the many faces of introspective consciousness : a metacognitive-poststructuralist exercise; Stephen J. Gould --; Mixed methods in interpretive research : an application to the study of the self concept; Shalini Bahl and George R. Milne --; The Monticello correction : consumption in history; Linda M. Scott, Jason Chambers and Katherine Sredl --; Using video-elicitation to research sensitive topics : understanding the purchase process following natural disaster; Shay Sayre --; Using oral history methods in consumer research; Richard Elliott and Andrea Davies --; Focus groups in marketing research; Miriam Catterall and Pauline Maclaran --; Fielding ethnographic teams : strategy, implementation, and evaluation; John F. Sherry --; Writing pictures/taking fieldnotes : towards a more visual and material ethnographic consumer research; Lisa Peñaloza and Julien Cayla --; Metaphors, needs and new product ideation; Jeffrey F. Durgee and Manli Chen --; Critical visual analysis; Jonathan E. Schroeder --; Framing the research and avoiding harm : representing the vulnerability of consumers; Stacey Menzel Baker and James W. Gentry --; Camcorder society : quality videography in consumer and marketing research; Robert V. Kozinets and Russell W. Belk --; Writing it up, writing it down : being reflexive in accounts of consumer behavior; Annamma Joy ... [et al.] --; Reading ethnographic research : bringing segments to life through movie making and metaphor; Diane M. Martin, John W. Schouten and James H. McAlexander --; Entering entertainment : creating consumer documentaries for corporate clients; Patricia L. Sunderland --; Capturing time; Cele C. Otnes ... [et al.] --; Consumption experiences as escape : an application of the Zaltman metaphor elicitation technique; Robin A. Coulter --; Romancing the gene : making myth from 'hard science'; Elizabeth C. Hirschman and Donald Panther-Yates --; Pushing the boundaries of ethnography in the practice of marketing research; Rita M. Denny --; Autobiography; Stephen Brown --; The consumption of stories; Sidney J. Levy --; Discerning marketers' meanings : depth interviews with sales executives; June Cotte and Geoffrey Kistruck --; Photo essays and the mining of minutiae in consumer research : 'bout the time I got to Phoenix; Morris B. Holbrook --; The emergence of multi-sited ethnography in anthropology and marketing; Karin M. Ekström --; Doing research on sensitive topics : studying covered Turkish women; Güliz Ger and Özlem Sandikci --; Grasping the global : multi-sited ethnographic market studies; Dannie Kjeldgaard, Fabien Faurholt Csaba and Güliz Ger --; In pursuit of the 'inside view' : training the gaze on advertising and market practitioners; Daniel Thomas Cook --; Research ethnicity and consumption; Lisa Peñaloza --; The etiquette of qualitative research; Julie A. Ruth and Cele C. Otnes
UR  - http://www.loc.gov/catdir/toc/ecip068/2006004283.html
ER  -