Management of a sales force /
William J. Stanton, Richard H. Buskirk, Rosann L. Spiro.
- 9th ed.
- Chicago : Irwin, c1995.
- xxv, 566 p. : ill. (some col.) ; 24 cm.
- The Irwin series in marketing .
Rev. ed. of: Management of the sales force. 8th ed. c1991.