Keegan, Warren J.  <br/><br/>
Global Marketing: 
Warren J. Keegan; Mark C.Green. 
 - 4th ed. 
 - India :  Pearson Education,   2005. 
 - xx, 636 p. : 
<br/><br/> Includes index  
<br/><br/><label>ISBN: </label>9788131719510 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Global Marketing 
<br/><br/><label>LC Class. No.: </label>HF1416  / .K443 2005