Reid, Robert D. <br/><br/>
Hospitality marketing management / 
Robert D. Reid, David C. Bojanic. 
 - 5th ed. 
 - Hoboken, N.J. :  John Wiley & Sons,  c2010. 
 - xv, 656 p. :  col. ill. ;  29 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780470088586 (cloth) 0470088583 (cloth) 
<br/><br/><label>LCCN: </label>2008021436 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing.<br/>Food service--Marketing.<br/>Restaurants--Marketing.
<br/><br/><label>LC Class. No.: </label>TX911.3.M3  / R443 2010 
<br/><br/><label>Dewey Class. No.: </label>647.94068/8