TY  - BOOK
AU  - Zikmund,William G.
AU  - D'Amico,Michael
TI  - Effective marketing: creating and keeping customers 
SN  - 032406392X
AV  - HF5415 .Z53 2002
U1  - 658.8 21
PY  - 2002///
CY  - Australia, Cincinnati, Ohio
PB  - South-Western College Pub.
KW  - Marketing
KW  - Consumer behavior
KW  - Export marketing
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/enhancements/fy1102/00051584-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy1102/00051584-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy1102/00051584-t.html
ER  -