McDonald, Malcolm  <br/><br/>
Marketing Plans;   How to Prepare them ,How to Use them  
Malcolm McDonald  
 - 6th ed.  
 - Londo   Elsevier   2007  
 - xv,675p.:ill  
<br/><br/> includes index  
<br/><br/><label>ISBN: </label>0750683864 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>LC Class. No.: </label>HF5415.13  / M9183 2007