TY  - BOOK
AU  - McDonald, Malcolm 
TI  - Marketing Plans; : How to Prepare them ,How to Use them 
SN  - 0750683864
AV  - HF5415.13 M9183 2007 
PY  - 2007///
CY  - Londo
PB  -  Elsevier
KW  - Marketing
N1  - includes index
ER  -