Linton, Ian.

Integrated marketing communications / Ian Linton and Kevin Morley. - Oxford ; Boston : Butterworth-Heinemann, 1995. - 135 p. ; 24 cm. - The marketing series. Practitioner . - Marketing series (London, England). Practitioner. .

Published on behalf of the Chartered Institute of Marketing. Includes index.

0750619384

95153478


Communication in marketing.
Advertising media planning.

HF5415.123 / .T82 2011