Integrated marketing communications /
Ian Linton and Kevin Morley.
- Oxford ; Boston : Butterworth-Heinemann, 1995.
- 135 p. ; 24 cm.
- The marketing series. Practitioner .
- Marketing series (London, England). Practitioner. .
Published on behalf of the Chartered Institute of Marketing. Includes index.
0750619384
95153478
Communication in marketing. Advertising media planning.