TY  - BOOK
AU  - Tuckwell,Keith J.
TI  - Integrated marketing communications: Keith J. Tuckwell
SN  - 0750619384
AV  - HF5415.123 .T82 2011
PY  - 1995///
CY  - Oxford, Boston
PB  - Butterworth-Heinemann
KW  - Communication in marketing
KW  - Advertising media planning
N1  - Includes index
ER  -