McCarthy, E.Jerome <br/><br/>
Basic Marketing/ 
E.Jerome McCarthy... 
 - Canada:  Homewood,  1986. 
 - xv,891p. : 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>256037256 
<br/><br/><label>Subjects--Topical Terms: </label><br/>marketing
<br/><br/><label>LC Class. No.: </label>HF5415.13.M369 1986