Marketing / 
Eric N. Berkowitz...[et al.]. 
 - 5th canadian ed. 
 - Toronto :  McGraw- Hill,  2003. 
 - 670 p. :  ill. ; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0070898332 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415 .M293 2002