Kotler, Philip. <br/><br/>
According to Kotler :  the world's foremost authority on marketing answers your questions / 
 Kotler 
Philip Kotler. 
 - New York :  AMACOM,  c2005. 
 - xxii, 168 p. :  23 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0814472958 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .K624 2005