TY  - BOOK
AU  - Kotler,Philip
TI  - According to Kotler: the world's foremost authority on marketing answers your questions 
SN  - 0814472958
AV  - HF5415 .K624 2005
PY  - 2005///
CY  - New York
PB  - AMACOM
KW  - Marketing
N1  - Includes index
ER  -