Manning, Gerald L.

Selling today : creating customer value / Gerald L. Manning, Barry L. Reece. - 4th ed. - Boston : Allyn and Bacon, c1990. - xiv, 572 p. : ill. (some col.) ; 24 cm.

Includes bibliographical references and index.

0131275992


Selling.

HF5438.25 / .M35 1990