Manning, Gerald L. Selling today : creating customer value / Gerald L. Manning, Barry L. Reece. - 4th ed. - Boston : Allyn and Bacon, c1990. - xiv, 572 p. : ill. (some col.) ; 24 cm. Includes bibliographical references and index. ISBN: 0131275992 Subjects--Topical Terms: Selling. LC Class. No.: HF5438.25 / .M35 1990