Kerin Roger A. <br/><br/>
Sports Marketing goes digital/ 
Roger A.Kerin...[et al.}. 
 - 3rd canadian ed. 
 - Canada:  McGraw-Hill,  2012 
 - xxiii,362 p. : 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>9780070385658 
<br/><br/><label>Subjects--Topical Terms: </label><br/>marketing
<br/><br/><label>LC Class. No.: </label>HF5415.M374 2012