TY  - BOOK
AU  - Kerin Roger A.
AU  - Steven W.Hartley
TI  - Sports Marketing goes digital
SN  - 9780070385658
AV  - HF5415.M374 2012 
PY  - 2012///
CY  - Canada
PB  - McGraw-Hill
KW  - marketing
N1  - includes index
ER  -