Mortensen, Kurt W.

Maximum influence : the 12 universal laws of power persuasion / Kurt W. Mortensen. - New York : American Management Association, c2004. - ix, 240 p. : 23 cm.

Includes bibliographical references (p. 221-232) and index



0814472583


Persuasion (Psychology)
Influence (Psychology)
Success--Psychological aspects.

BF637.P4 / M67 2004