Mortensen, Kurt W. Maximum influence : the 12 universal laws of power persuasion / Kurt W. Mortensen. - New York : American Management Association, c2004. - ix, 240 p. : 23 cm. Includes bibliographical references (p. 221-232) and index ISBN: 0814472583 Subjects--Topical Terms: Persuasion (Psychology)Influence (Psychology)Success--Psychological aspects. LC Class. No.: BF637.P4 / M67 2004