Kerin, Roger A. <br/><br/>
the core / 
Roger A. Kerin, Steven W. Hartley, William Rudelius. 
 - 3rd ed. 
 - Boston :  McGraw-Hill Irwin,  c2009. 
 - xli, 363 p. :  ill., col. maps ;  28 cm. 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780070385658 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .K374 2009