Swift, Ronald S. <br/><br/>
Accelerating customer relationships :  using CRM and relationship technologies / 
Ronald S. Swift. 
 - Upper Saddle River, NJ :  Prentice Hall PTR,  c2000. 
 - xxi, 480 p. :  ill. ;  25 cm. 
<br/><br/> Includes bibliographical references (p. [432]-456) and index. 
<br/><br/><label>ISBN: </label>0130889849 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations.
<br/><br/><label>LC Class. No.: </label>HF5415.5  / .S95 2001