TY  - BOOK
AU  - Swift,Ronald S.
TI  - Accelerating customer relationships: using CRM and relationship technologies 
SN  - 0130889849
AV  - HF5415.5 .S95 2001
PY  - 2000///
CY  - Upper Saddle River, NJ
PB  - Prentice Hall PTR
KW  - Customer relations
N1  - Includes bibliographical references (p. [432]-456) and index
ER  -