Manning, Gerald L. Selling today : creating customer value / Gerald L. Manning, Barry L. Reece, Michael Ahearne. - 5th Canadian ed. - Upper Saddle River, N.J. : Prentice Hall, c2010. - xxiv, 452 p. : ill. (chiefly col.) ; 29 cm. Includes bibliographical references and indexes. ISBN: 9780132074858 LCCN: 2008036662 Subjects--Topical Terms: Selling. LC Class. No.: HF5438.25 / .S46 2010