TY - BOOK AU - Manning,Gerald L. AU - Reece,Barry L. AU - Ahearne,Michael TI - Selling today: creating customer value SN - 9780132074858 AV - HF5438.25 .S46 2010 PY - 2010/// CY - Upper Saddle River, N.J. PB - Prentice Hall KW - Selling N1 - Includes bibliographical references and indexes ER -