TY - BOOK AU - Kennedy,Dan S. TI - No B.S. direct marketing: the ultimate, no holds barred, kick butt, take no prisoners direct marketing for non-direct marketing businesses SN - 1932531572 (alk. paper) AV - HF5415.126 .K46 2006 PY - 2006/// CY - [Irvine, Calif.] PB - Entrepreneur Press KW - Direct marketing N1 - Includes bibliographical references (p. 185-188) and index ER -