Humby, Clive. <br/><br/>
Scoring points :  how Tesco is winning customer loyalty / 
Clive Humby and Terry Hunt, with Tim Phillips. 
 - Sterling, VA :  Kogan Page,  c2004. 
 - x, 276 p. :  24 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>074943578X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer loyalty programs--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.525  / .H85 2004