Gary Armstrong  <br/><br/>
Marketing :  an introduction / 
Armstrong Gary ...[et al.]. 
 - 4th Canadian ed. 
 - Toronto :  Pearson Canada,  2011. 
 - 663 p. :  ill. ; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780132549844 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HM5415 .M295 2011