McDaniel,Carl <br/><br/>
Marketing research essentials/ 
Carl McDaniel.... 
 - canadian ed 
 - Canada:  John Wiley,  2009. 
 - xxv,468 p. :  ill. ; 
<br/><br/><label>ISBN: </label>9780470154113 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.2.M39 2009