Duncan, Tom <br/><br/>
Principles of advertising & IMC / 
Tom Duncan. 
 - 2nd ed. 
 - Chicago, IL :  McGraw-Hill/Irwin,  c2005. 
 - xxvii, 774 p. :  col. ill. ;  29 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0072537744 (alk. paper) 0071111182 (international : alk. paper) 
<br/><br/><label>LCCN: </label>2003064200 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .D846 2005