TY  - BOOK
AU  - Duncan,Tom
AU  - Duncan,Tom
TI  - Principles of advertising & IMC
SN  - 0072537744 (alk. paper)
AV  - HF5415.13 .D846 2005
PY  - 2005///
CY  - Chicago, IL
PB  - McGraw-Hill/Irwin
KW  - Branding (Marketing)
N1  - Includes bibliographical references and index
ER  -