Dalrymple Douglas J  <br/><br/>
Marketing management text and cases / 
Dalrymple Douglas J.  
 - 6th ed. 
 - NewYork :  John Wiley,   1995.  
<br/><br/> Includes index  
<br/><br/><label>ISBN: </label>471552550 
<br/><br/><label>LC Class. No.: </label>HF 5415.13 .D32 1995