TY  - BOOK
AU  - Dalrymple Douglas J 
TI  - Marketing management text and cases
SN  - 471552550
AV  - HF 5415.13 .D32 1995  
PY  - 1995///.
CY  - NewYork
PB  - John Wiley, 
N1  - Includes index
ER  -