TY  - BOOK
AU  - Vivian, John.
AU  - Maurin J. Peter.
TI  - The media of mass communication
SN  - 9780205499755
AV  - P90 .V58 2009 
PY  - 2009///
CY  - Toronto
PB  - Allyn and Bycon
KW  - Mass media
N1  - Includes index
ER  -