Webster, James G. <br/><br/>
Ratings analysis :  the theory and practice of audience research / 
James G. Webster, Patricia F. Phalen, Lawrence W. Lichty. 
 - 3rd ed. 
 - Mahwah, N.J. :  L. Erlbaum Associates,  c2006. 
 - xviii, 317 p. :  ill. ;  24 cm. 
 - LEA's communication series .
<br/><br/>Includes bibliographical references (p. 287-301) and indexes. 
<br/><br/><label>ISBN: </label>0805854096 (c. : alk. paper) 080585410X (p. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Television programs--Rating--Methodology.<br/>Television viewers.<br/>Radio programs--Rating--Methodology.<br/>Radio audiences.
<br/><br/><label>LC Class. No.: </label>HE8700.65  / .W42 2006 
<br/><br/><label>Dewey Class. No.: </label>384.54/4