Armstrong, Gary <br/><br/>
Marketing :  an introduction / 
Gary Armstrong, University of North Carolina, Philip Kotler, Northwestern University. 
 - 2nd Canadian ed. 
 - xxvii, 619 pages :  color illustrations ;  28 cm 
<br/><br/>Includes bibliographical references (pages 597-622) and indexes. 
<br/><br/><label>ISBN: </label>0131857207 
<br/><br/><label>LCCN: </label>2013033986 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .M295  2006 
<br/><br/><label>Dewey Class. No.: </label>658.8