TY  - BOOK
AU  - Armstrong,Gary
AU  - Kotler,Philip
TI  - Marketing: an introduction 
SN  - 0131857207
AV  - HF5415 .M295  2006
U1  - 658.8 23
PY  - 2015///]
CY  - Boston
PB  - Pearson
KW  - Marketing
N1  - Includes bibliographical references (pages 597-622) and indexes
ER  -