Baran, Roger J.  1945- <br/><br/>
CRM :  the foundation of contemporary marketing strategy / 
Roger J. Baran & Robert Galka. 
 - New York, NY :  Routledge,  2013. 
 - ix, 393 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references  (p. [369]-383) and index. 
<br/><br/><label>ISBN: </label>9780415896566  
<br/><br/><label>LCCN: </label>2012026802 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing.<br/>Customer relations--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.55  / .B35 2013 
<br/><br/><label>Dewey Class. No.: </label>658.8/02