TY  - BOOK
AU  - Baran,Roger J.
AU  - Galka,Robert J.
TI  - CRM: the foundation of contemporary marketing strategy 
SN  - 9780415896566 
AV  - HF5415.55 .B35 2013
U1  - 658.8/02 23
PY  - 2013///
CY  - New York, NY
PB  - Routledge
KW  - Relationship marketing
KW  - Customer relations
KW  - Management
N1  - Includes bibliographical references  (p. [369]-383) and index
ER  -