Thomas Yaccato, Joanne,  1957- <br/><br/>
The 80% minority :  reaching the real world of women consumers / 
 Eighty percent minority  Reaching the real world of women consumers 
Joanne Thomas Yaccato and Judy Yaeger [sic]. 
 - Toronto :  Viking Canada,  2003. 
 - xiv, 241 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 225-227) and index. 
<br/><br/><label>ISBN: </label>0670043575 
<br/><br/><label>LCCN: </label>2003447093 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Women consumers--North America.<br/>Marketing--North America.<br/>Women consumers--Canada.<br/>Marketing--Canada.
<br/><br/><label>LC Class. No.: </label>HF5415.33.N7  / T48 2003 
<br/><br/><label>Dewey Class. No.: </label>658.8/34/0820973