TY  - BOOK
AU  - Thomas Yaccato,Joanne
AU  - Jaeger,Judy
TI  - The 80% minority: reaching the real world of women consumers 
SN  - 0670043575
AV  - HF5415.33.N7 T48 2003
U1  - 658.8/34/0820973 22
PY  - 2003///
CY  - Toronto
PB  - Viking Canada
KW  - Women consumers
KW  - North America
KW  - Marketing
KW  - Canada
N1  - Includes bibliographical references (p. 225-227) and index
UR  - http://www.loc.gov/catdir/toc/fy037/2003447093.html
ER  -