Buresh, Bernice,  1941- <br/><br/>
From silence to voice :  what nurses know and must communicate to the public / 
Bernice Buresh and Suzanne Gordon ; foreword by Patricia Benner. 
 - 2nd ed. 
 - Ithaca :  ILR Press/Cornell University Press,  c2006. 
 - xvi, 296 p. :  ill. ;  26 cm. 
 - The culture and politics of health care work .
<br/><br/>Includes bibliographical references (p. [279]-287) and index. 
<br/><br/>Ending the silence -- Creating a voice of agency -- Presenting yourself as a nurse -- Tell the world what you do -- Creating anecdotes and arguments -- How the news media work -- Reaching out to the news media -- Working with public relations professionals -- Constructing campaigns that work -- In your own voice : letters to the editor, op-eds, and blogs -- Appearing on television and radio -- Promoting nursing research. 
<br/><br/><label>ISBN: </label>080147258X (pbk. : alk. paper) 9780801472589 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2005032183 
<br/><br/><label>Nat. Bib. No.: </label>GBA634631  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>013432448  Uk 101275225  DNLM 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Nursing.<br/>Communication in nursing.<br/>Mass media.<br/>Public opinion.<br/>Nursing--Social aspects.<br/>Nursing.<br/>Public Relations.<br/>Mass Media.
<br/><br/><label>LC Class. No.: </label>RT42  / .B83 2006 
<br/><br/><label>Dewey Class. No.: </label>610.73 
<br/><br/><label>National Library of Medicine Call No.: </label>2006 E-899 WY 87  / B952f 2006