TY  - BOOK
AU  - Buresh,Bernice
AU  - Gordon,Suzanne
TI  - From silence to voice: what nurses know and must communicate to the public 
SN  - 080147258X (pbk. : alk. paper)
AV  - RT42 .B83 2006
U1  - 610.73 22
PY  - 2006///
CY  - Ithaca
PB  - ILR Press/Cornell University Press
KW  - Nursing
KW  - Communication in nursing
KW  - Mass media
KW  - Public opinion
KW  - Social aspects
KW  - Public Relations
KW  - Mass Media
N1  - Includes bibliographical references (p. [279]-287) and index; Ending the silence -- Creating a voice of agency -- Presenting yourself as a nurse -- Tell the world what you do -- Creating anecdotes and arguments -- How the news media work -- Reaching out to the news media -- Working with public relations professionals -- Constructing campaigns that work -- In your own voice : letters to the editor, op-eds, and blogs -- Appearing on television and radio -- Promoting nursing research
UR  - http://www.loc.gov/catdir/toc/ecip063/2005032183.html
ER  -